Preferred Sources for Exploring New Destinations Among Serbians 2023

Serbians rely heavily on a variety of online resources. According to the data, websites of travel companies are the most preferred source, with 45% of respondents in Serbia using them. This aligns with global trends, as these platforms offer comprehensive information about accommodations, activities, and travel logistics. Following closely behind are travel blogs, which are favored by 38% of respondents, and Instagram and YouTube, each used by 24%. Travel blogs offer personal experiences and insider tips, making them a valuable resource for those seeking authentic insights. Instagram provides visually appealing content that inspires travel decisions through stunning imagery, while YouTube showcases destinations in a dynamic and engaging way. For more detailed insights into travel behaviors, explore preferred sources for explore new destinations by age group in Serbia, Serbian citizens' most popular international destinations, top travel requirements for Serbian citizens.