Preferred Types of Trips Among Japanese Travelers 2025

Preferred Types of Trips Among Japanese Travelers 2025

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TGM StatBox. (2025). Preferred Types of Trips Among Japanese Travelers 2025. TGM StatBox.
Chart Details
Country: Japan
Type of survey: CAWI
Number of respondents: 1000
Age group: 18-55+
Published date: 2025
Survey Question: "Which types of trips \ travel styles are most suitable for you?"
Key Takeaways
Food leads the way as a central motivation, with 35% of respondents selecting culinary experience trips as their most preferred travel style - an indication of Japan’s enduring fascination with regional flavors and gastronomic exploration. Relaxation trips come in close second at 31%, pointing to a strong desire for mental and physical recharge, particularly in a society known for its demanding work environment.

Meanwhile, interest in more active or purpose-driven travel such as sports and adventure, health and well-being, or eco-solidarity remains limited. These preferences suggest that Japanese travelers in 2025 are prioritizing enriching yet restorative journeys over physically intensive or activist-driven tourism.








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Japanese Traveler Insights Report 2025

Japan Travel Report 2025

Japanese Traveler Insights Report 2025

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