Ride-hailing services in Mexico have become a practical everyday mobility solution, offering urban commuters a flexible and accessible alternative to private car ownership and traditional taxis. The convenience of on-demand booking, transparent pricing, and widespread smartphone penetration have made these platforms deeply embedded in daily routines across the country. As competition among major platforms intensifies, understanding how frequently consumers rely on ride-hailing is critical for operators, advertisers, and urban planners looking to capture demand and optimize service availability at the right moments.