Ride-hailing services in Mexico serve a broad range of everyday needs, from routine travel to unexpected situations where other transport options fall short. Understanding why users turn to these platforms reveals how deeply they are woven into daily urban life, covering both planned and unplanned mobility needs. For businesses and service providers, this range of use cases points to strong, recurring demand across multiple moments in a consumer's day, making ride-hailing a resilient and multi-purpose category rather than a niche convenience.