Ride-hailing services such as Uber and Careem have become a practical urban mobility solution across Morocco, offering on-demand transportation that reduces reliance on traditional taxis and public transit. For consumers, the core appeal lies in convenience, price transparency, and door-to-door accessibility, particularly in congested city centers like Casablanca and Rabat. For operators and investors, understanding how frequently Moroccans engage with these platforms is critical to forecasting demand, optimizing driver supply, and planning service expansion into secondary cities. The data presented here captures a broad spectrum of usage habits among Moroccan adults, revealing a market with both an active core user base and a sizable untapped segment.
