About this report
TGM Ride-Hailing Insights Report 2024 – Africa Edition delivers strategic intelligence into consumer behavior, brand perceptions, and service expectations across the ride-hailing landscape in Africa.
As urban mobility continues to digitize and diversify, this report provides actionable insights for platform operators, transportation planners, investors, and mobility-focused brands seeking to optimize their presence in the region.
Leveraging a mobile-first, online survey methodology (CAWI), the study was conducted by TGM Research between June and July 2024 to collect responses from 410 respondents across key markets in Africa. The findings offer a data-driven foundation for decision-making in a rapidly shifting mobility ecosystem.
What's inside
About the Study
Methodology & Sample Overview in Africa
Weekly Activities Snapshot
Ride-Hailing Usage Frequency
Private Car Ownership by Age & Gender
Primary Reasons for Using Ride-Hailing Services
Gender-Based Motivation Differences
Age Group Preferences and Safety Considerations
Key Factors in Choosing a Ride-Hailing App
Gender and Age-Based Selection Criteria
Top-of-Mind Ride-Hailing Brands in Africa
Most Frequently Used Apps in the Last 3 Months
Gender-Based Brand Preferences and App Usage
Ride-Hailing Insights Report in Africa
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