Ride-hailing services offer urban commuters a flexible and on-demand alternative to private vehicle ownership and traditional public transport, reducing the need for parking, cutting travel costs, and providing door-to-door convenience across city centres and suburbs. In South Africa, where public transport infrastructure varies widely by region, ride-hailing platforms fill a practical gap for daily and occasional travellers alike. Understanding how frequently people use these services helps businesses, city planners, and mobility providers make smarter decisions about fleet capacity, pricing strategies, and service coverage.