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TGM Global Travel Survey 2023, TGM Research
"What are your favorite airline brand?"
Key Takeaways
Ryanair dominates Italian preferences, capturing 36.8% of respondents. This low-cost carrier is favored for its affordability and extensive route network, aligning with budget-conscious travelers seeking value and convenience. ITA Airways follows with 19.4%, favored for its national loyalty and reliability, while EasyJet holds 13.4%, appealing with competitive pricing and easy European connections.
Find out more through related statistics on top travel needs and preferences of Italians, Italians' preferred sources for travel inspiration, motivations for planning international trips to Italy.
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