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TGM Global Travel Survey 2023, TGM Research
"What are your favorite airline brand?"
Key Takeaways
Ryanair dominates Italian preferences, capturing 36.8% of respondents. This low-cost carrier is favored for its affordability and extensive route network, aligning with budget-conscious travelers seeking value and convenience. ITA Airways follows with 19.4%, favored for its national loyalty and reliability, while EasyJet holds 13.4%, appealing with competitive pricing and easy European connections. For more details on travel behaviors and preferences, explore Italy's planning priorities for international travel, top resources Italy citizens use to discover new destinations, and their common travel companions.
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