Chart
When pet owners consider trying new products for their pets, the criteria they weigh most heavily can differ substantially by life stage. Trust, safety, and cost each carry distinct weight depending on the consumer segment, making age a meaningful variable in how pet product decisions are framed and communicated.
AI-powered chart insight: This summary is automatically generated to help you understand the chart at a glance. It is intended as an overview; view the full chart and underlying data for complete context.
Charts library
Topics library
Consumer insights, data stories and product updates as we publish them. No other mail, and one click to leave.
Roughly two emails a month.
Our team can run the study behind the story — in 60+ countries, on your question, with the data belonging to you.
Log in or create a free account to view 3 premium charts free.
Type at least two characters to search.
