Chart
When pet owners consider new products for their animals, purchase decisions are shaped by a combination of practical, emotional, and health-related considerations. In Japan, where pet care is treated with considerable seriousness, the relative weight given to different purchase drivers can vary meaningfully depending on the type of pet owned.
AI-powered chart insight: This summary is automatically generated to help you understand the chart at a glance. It is intended as an overview; view the full chart and underlying data for complete context.
Charts library
Topics library
Consumer insights, data stories and product updates as we publish them. No other mail, and one click to leave.
Roughly two emails a month.
Our team can run the study behind the story — in 60+ countries, on your question, with the data belonging to you.
Log in or create a free account to view 3 premium charts free.
Type at least two characters to search.
