Chart
Among consumers classified by shopping frequency, light shoppers represent a segment that purchases selectively rather than habitually. Understanding which product categories they engage with across both in-store and online channels is relevant for retailers and brands seeking to allocate resources toward categories with meaningful purchase penetration among lower-frequency buyers.
AI-powered chart insight: This summary is automatically generated to help you understand the chart at a glance. It is intended as an overview; view the full chart and underlying data for complete context.
Charts library
Topics library
Consumer insights, data stories and product updates as we publish them. No other mail, and one click to leave.
Roughly two emails a month.
Our team can run the study behind the story — in 60+ countries, on your question, with the data belonging to you.
Log in or create a free account to view 3 premium charts free.
Type at least two characters to search.
