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TGM Global Travel Survey 2023, TGM Research
"Which source of information are you using most often when it comes to learning about new destinations?"
Key Takeaways
Websites of travel companies remain the primary source for Canadian travelers, with 41.8% turning to these platforms for discovering new destinations. Trip Advisor follows closely, with 40.2% of Canadians using the platform for destination research. The appeal lies in its user-generated reviews and detailed travel guides, which offer diverse perspectives and insights that resonate with travelers seeking reliable recommendations.
YouTube also plays a notable role, with 26.4% of Canadians utilizing it for travel inspiration and practical tips. The platform’s immersive video content enables travelers to experience destinations virtually, making it a valuable tool in the decision-making process.
For more data, explore insights into Canadians' popular air travel destinations, accommodation preferences, and top travel requirements.
Canada Travel Report 2023
Learn more about Travel and Leisure in Canada with TGM StatBox. Explore our detailed Travel report, complete with graphs and tables, for in-depth travelers' insights.
Go to report
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