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TGM Global Travel Survey 2023, TGM Research
"Which source of information you are using most often when it comes to learning about new destinations?"
Key Takeaways
Colombians primarily use travel company websites (42%) to discover new destinations. This trend mirrors the global preference, especially among older age groups, who prioritize reliable and comprehensive information sources. Instagram follows closely, with 30% of Colombians leveraging the platform for travel inspiration. Young adults aged 18-34 predominantly use Instagram, showcasing its visual appeal and influence in travel planning. Facebook and travel blogs are each used by 26% of Colombians for travel information. While Facebook is less popular among younger users, it remains a key platform for sharing experiences. Travel blogs, offering detailed narratives and personal insights, attract those seeking more in-depth reviews. For more insights on Colombian travel preferences and behaviors, explore overseas travel trends in Colombia, top requirements when traveling, and favored travel styles of Colombian citizens.
Colombia Travel Report 2023
Find out about Travelers' insights in Colombia with TGM StatBox. Access our detailed Travel report, including graphs and tables, to uncover the travel and leisure trends.
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