Top Travel Needs and Preferences of Italians 2023

Italians emphasize quality and comfort when traveling, with 48% prioritizing these aspects. This preference aligns with a broader European trend where 57.92% prioritize comfort, though Italy falls slightly below this average. Security is a major concern for 56% of Italians. This indicates a robust focus on safety measures among Italian travelers. Competitive prices are also crucial for 53% of Italians. This highlights a strong demand for affordable travel options, aligning with trends in North America (54.71%). Explore more about travel plans in Italy, popular international destinations for Italians, favored travel styles among Italians, and their favorite airline brands.