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TGM Global Travel Survey 2023, TGM Research
"What are your most important needs / requirements when traveling?"
Key Takeaways
Colombian travelers prioritize quality and comfort when planning their trips, with 68% emphasizing these aspects. This preference surpasses other countries like France (53%) and Italy (48%). The data indicates a significant trend towards ensuring a comfortable and high-quality travel experience among Colombians, reflecting a broader focus on well-being and satisfaction during trips. Security emerges as a crucial requirement for Colombian travelers, with 49% considering it an important factor. Compared to other regions, Colombians' emphasis on security aligns closely with global patterns, particularly in Africa and APAC. Competitive prices are less critical for Colombian travelers, with only 36% prioritizing this factor. This contrasts with higher emphasis in regions like North America and Europe. While price considerations are important, Colombians are more willing to invest in quality and security for their travel experiences.
For more details, explore overseas travel plans of Colombians, resources Colombians use to discover new destinations and main considerations for Colombians when planning overseas trips.
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