Preferred Travel Styles Among Italians 2023

Italians predominantly favor relaxation and discovery trips, with 86.98% of respondents choosing this travel style. This preference aligns with global trends, highlighting a universal desire for stress-free vacations that allow exploration and cultural immersion. Health and well-being trips are also popular among Italians, with 28.90% of respondents indicating this preference. In addition, festive trips, including clubbing and festivals, attract 16.17% of Italian travelers.

For a broader perspective, check out other statistics on most popular air travel destinations for Italians, most popular travel activities in Italy, most popular travel companions for Italians.