70% of Polish households have pets.
Dogs are the most popular pets.
Most pet food buyers prioritize quality in their purchasing decisions.
Pedigree is the leading pet food brands in Poland.
More than 90% of Poles have a positive attitude towards pets.
Pet Care Report in Poland 2024
Discover all you need to know about Pet Care in Poland with TGM StatBox. Get the comprehensive report, featuring graphs and tables for insights.
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70% of Polish households have pets, indicating their significant role in family life. The 29.6% without pets may face constraints like living conditions or preferences. This high ownership rate influences industries from pet food to veterinary services, creating a robust market for pet-related products and services.
Dogs lead at 67%, followed by cats at 54%. Fish and rabbits trail distantly. This aligns with global trends, reflecting dogs' and cats' adaptability to various living situations. The pet industry should focus on dog and cat-centric offerings while maintaining options for other pet owners.
57% of Poles like all pets, 36% prefer specific types, and only 2% dislike pets. This overwhelmingly positive attitude indicates a pet-friendly society. Businesses and policymakers should consider this affinity when developing pet-inclusive initiatives or products.
Quality, ingredient composition, and price top pet food purchase factors, with health-specific needs (45%) also ranking highly. Pet food manufacturers should focus on high-quality, transparently-sourced ingredients and specialized formulas addressing health concerns, while maintaining competitive pricing.
Pedigree, Whiskas, and Purina lead the market, with domestic brand Dolina Noteci showing strong performance. This mix indicates a competitive market valuing reputation and trust. New entrants should focus on quality and targeted marketing to compete effectively.
54.3% of Polish pet owners rely on veterinarians for pet care information, followed closely by internet searches. This underscores the importance of professional advice and suggests potential for collaborations between vets and pet product companies. Digital marketing strategies should complement veterinary recommendations to reach pet owners effectively.
*Disclaimer: The information provided by TGM StatBox is intended for general informational purposes only. TGM StatBox does not assume liability for the completeness or accuracy of the information provided. Due to frequent updates, statistics may be more current than mentioned in the text. Please independently verify the information and consult experts as needed.
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