Pet Care in South Korea

Pet Ownership Trends in South Korean Households

Only a small portion of South Koreans, roughly under one-third, have pets. This lower ownership rate compared to many Western countries reflects cultural differences and urban living constraints. However, it also indicates substantial growth opportunities for the pet industry. Factors like increasing single-person households and an aging population contribute to rising pet ownership.

Dogs Lead as Preferred Pets in South Korean Homes

Dogs dominate South Korean pet ownership at 64%, followed by cats. Fish, turtles, and parrots have minor shares. This clear preference for dogs reflects a broader global trend, where canines are celebrated for their companionship, loyalty, and playful nature. The pet industry should prioritize dog-related products while catering to the growing cat segment.

Selective Attitudes in South Korean Pet Ownership

While most respondents express a love for all pets, over 30% show more specific preferences. Interestingly, there’s a noticeable portion—17%—who don’t feel particularly attached to pets. This mix of enthusiasm and indifference creates a dynamic atmosphere in the pet community, shaped by individual experiences and values.

Quality and Ingredients Drive Pet Food Purchases in South Korea

South Korean pet owners prioritize quality and ingredient composition when buying pet food, followed by addressing specific health needs and price. This hierarchy reveals a strong focus on pet health and nutrition, with cost being a secondary concern.

Royal Canin Leads in South Korean Pet Food Market

Royal Canin leads as the preferred pet food brand in South Korea, with 38% of respondents choosing it. This brand's popularity is likely due to its reputation for high-quality and specialized pet nutrition. Other notable brands include Conad and nutriss, catering to different segments of the market.

Internet Dominates Pet Care Information Sources

Internet search is the most relied-upon source of information for pet care in South Korea, with over 70% respondents using it. This trend underscores the digital transformation in pet care, where online resources provide convenient and comprehensive guidance. Veterinarians are also crucial, with nearly half of respondents consulting them for pet care advice, highlighting the continued trust of South Koreans in professional expertise.