Food Delivery in Europe

High Engagement with Food Delivery Apps in Europe

In Europe, food delivery apps have become a staple for many, providing a quick and convenient solution to everyday needs. A significant 39.49% of users rely on these services a few times a month, while 43.9% opt for them at least once a week. The reasons for this frequent usage are varied, but many users turn to these apps to save time and avoid the hassle of cooking and cleaning. Additionally, a large group of users prefer food delivery to indulge in specific dishes that are difficult to recreate at home.

Glovo and Uber Eats Are Top-of-Mind Food Delivery Brands in Europe

In Europe, brands like Glovo and Uber Eats lead the food delivery market, with 36% and 34% of people associating these platforms with food delivery. This shows their strong brand awareness, built through wide networks and reliable user experiences. However, the competition is varied, with local brands like Just Eat and Deliveroo also gaining a solid following. This difference in brand popularity is influenced by local tastes and preferences, which affect which services are most popular in each country. For example, Glovo is very well-known in Spain because it has strong local ties, while Uber Eats has a stronger presence in Portugal. In Italy, platforms like Deliveroo, Glovo, and Just Eat are successful because they cater to local needs, focusing on speed and reliability, which are important to Italian consumers.