Travel Behavior in Canada

Canadian Travelers Balance Affordability with a Desire for Quality Experiences

With 58.75% of Canadians likely to travel overseas for leisure in the coming year, the demand for international travel remains strong. Cost and affordability emerge as the top priorities for trip planning, with 49% of travelers focusing on keeping their journeys within budget. Alongside financial considerations, relaxation time and all-inclusive experiences also rank high on the list, indicating that Canadians are looking for stress-free, value-packed trips. At the same time, 22% of Canadian travelers are drawn to destinations offering authentic cultural experiences, showing a balanced approach that values both comfort and meaningful travel.

Relaxation and Discovery Continue to Dominate Preferences

Relaxation and discovery trips are the overwhelming choice for Canadian travelers, with 82.11% favoring these types of experiences. This preference points to a travel market focused on unwinding while exploring new destinations at a leisurely pace. The widespread preference for such trips is also reflected in Canadians' accommodation choices. While 41% opt for deluxe 3 or 4-star lodgings, and 24% lean toward premium 4 or 5-star accommodations, a notable 30% still seek budget-friendly options. This shows that while Canadians are willing to invest in comfort, many continue to prioritize affordability when planning their travels.

Digital Booking Dominates, But Agencies Retain Their Niche

The shift towards digital continues to be strong among Canadian travelers, with 77% opting to book their trips through online platforms. This trend underscores the growing importance of digital convenience and transparency in travel planning. However, 23% of Canadians still rely on travel agencies, highlighting the enduring role of personalized services, especially for more complex or curated travel arrangements. This combination of digital-first booking habits and a continued interest in agency support paints a diverse picture of travel planning in Canada.

Air Canada Leads as the Preferred Airline for Canadian Travelers

Air Canada emerges as the clear favorite among Canadian travelers, with 50.6% opting for the national carrier. WestJet follows at 25.1%, maintaining a strong presence in the market. These preferences are driven by a combination of service quality (11.3%) and affordability (13.0%), reflecting Canadian travelers' desire for a balance between good service and reasonable fares. The prominence of these airlines in the Canadian travel landscape demonstrates a commitment to both reliability and cost-effectiveness in air travel decisions.