TGM Ireland Sustainability Report 2024 delivers key insights into how people across Ireland are responding to the global sustainability agenda. As businesses and institutions seek to align with environmental values, this report serves as a timely guide to understand local attitudes, habits, and barriers related to climate action and sustainable living.
The report is based on data collected from a representative sample of 506 respondents in Ireland, aged 18 to 55+, via Computer-Assisted Web Interviews (CAWI). The fieldwork was conducted between June 1 and July 31, 2024, under the full direction of TGM Research.
Designed for B2B stakeholders, brand strategists, policymakers, and sustainability leaders, this edition offers localized insights that can inform decision-making, product development, ESG initiatives, and communication strategies.
Interest in sustainability
Awareness of environmental issues across Irish people
Awareness of sustainability practices
Climate change concerns and impact
Responsibility for climate action
Sustainable habits among Irish people
Participation in sustainability-related activities and events in Ireland
Reasons for choosing recycled products
Perceived impact of environmental actions
Key motivations for environmental engagement in Ireland
Challenges in adopting sustainability
Preferred venues for social engagement
Ireland Sustainability Insights Report 2024
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