Cryptocurrency adoption in Italy reflects global trends while showcasing unique local preferences and challenges. The TGM Italy Cryptocurrency Insights 2024 report explores how people in Italy engage with digital assets, highlighting the most popular cryptocurrencies, platforms, and user behaviors.
Based on a survey of 783 respondents conducted between June 1st and July 31st, 2024, the report provides a localized and data-driven perspective on Italy’s cryptocurrency landscape. It examines payment trends, investment habits, and barriers to adoption, offering valuable insights for businesses, policymakers, and investors looking to understand Italy’s role in the evolving digital economy.
Cash Usage Frequency
Future of Cash Transactions
Comfort with Cashless Payments
Credit Card Usage and Storage
Virtual and Smartwatch Payments
"Buy Now, Pay Later" Adoption
Social and App-Based Transfers
International Money Transfers
Mobile Wallet Challenges
Crypto Awareness and Ownership in Italy
Usage for Payments and Remittances
Storage Methods
Transaction Platforms
Cryptocurrency Insights Report in Italy
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