Food Delivery in Indonesia

Convenience and Time-Saving Drive Food Delivery App Usage in Indonesia

Food delivery apps have become a regular part of life in Indonesia, with around 66.3% of users turning to these services several times a week. This frequency highlights a broader trend toward convenience, especially in a fast-paced society. Many people use food delivery apps primarily to save time on cooking and cleaning, while others rely on them for convenience during hectic schedules. Promotions and discounts also serve as strong motivators, with a significant portion of users taking advantage of special offers when ordering food.

GrabFood's Dominance in the Indonesian Food Delivery Market

Much like in other APAC countries, such as Singapore and Vietnam, GrabFood is the top-of-mind brand in Indonesia. Its extensive regional presence, backed by the larger Grab ecosystem, has made it the go-to choice for 83% of Indonesian consumers. ShopeeFood is also gaining ground in Indonesia, leveraging Shopee’s large user base and e-commerce success to attract customers. While it’s relatively new to the food delivery scene, ShopeeFood is steadily expanding its footprint with competitive pricing and strategic promotions. Gojek, a homegrown Indonesian giant, operates Go-Food, its food delivery service, and benefits from being deeply integrated into the daily lives of Indonesians with its wide range of services, from ride-hailing to payments.