About this report
Understand how Vietnamese pet owners make decisions about veterinary care, preventive health, and protection against pet healthcare costs. The TGM Vietnam Pet Care Report 2026: Health, Veterinary Care & Insurance examines the attitudes and behaviors shaping pet wellness and medical care.
The report draws on responses from 796 consumers in Vietnam, surveyed by TGM Research between 23 September and 06 October 2025. Veterinary businesses, pet healthcare brands, insurers, retailers, distributors, and market strategists can use these insights to assess owner priorities, identify unmet needs, and plan health-related products, services, and customer communication using current consumer evidence.
What's inside
Demographic Snapshot
Pet as Family: Mindset & Attitude
Average monthly spending on pet products/services
Breakdown of monthly pet care spending by category
Monthly spending on pet healthcare
Investments in health and pet supplies
Change in pet-related spending
Financial Readiness
Pet health challenges & owner priorities
How pet owners care for their pets
Where Pet Parents Turn for Trusted Health Advice
Pet Health & Veterinary Care Insights in Vietnam 2026
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