TGM Portugal Sustainability Report 2024 delivers key insights into how people across Portugal are responding to the global sustainability agenda. As businesses and institutions seek to align with environmental values, this report serves as a timely guide to understand local attitudes, habits, and barriers related to climate action and sustainable living.
The report is based on data collected from a representative sample of 750 respondents in Portugal, aged 18 to 55+, via Computer-Assisted Web Interviews (CAWI). The fieldwork was conducted between June 1 and July 31, 2024, under the full direction of TGM Research.
Designed for B2B stakeholders, brand strategists, policymakers, and sustainability leaders, this edition offers localized insights that can inform decision-making, product development, ESG initiatives, and communication strategies.
Interest in sustainability
Awareness of environmental issues across Portugueses
Awareness of sustainability practices
Climate change concerns and impact
Responsibility for climate action
Sustainable habits among Portugueses
Participation in sustainability-related activities and events in Portugal
Reasons for choosing recycled products
Perceived impact of environmental actions
Key motivations for environmental engagement in Portugal
Challenges in adopting sustainability
Preferred venues for social engagement
Portugal Sustainability Insights Report 2024
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