About this report
Thai Gen Z Consumer Portrait Report examines how young consumers in Thailand make decisions across travel and pet care. The report explores independent trip planning, travel inspiration, accommodation and activity preferences, alongside pet ownership attitudes, health spending, professional care, insurance and pet technology.
The report brings together TGM Travel Insights 2025 (February 2025; ages 18–24: n=115 of 1,000) and TGM Pet Care Insights 2026 (October 2025; ages 18–24: n=134 of 1,037 adults; pet-owner subgroup: n=93 of 769 owners). Pet-specific findings compare younger pet owners with all pet owners.
Developed by TGM Research, Thai Gen Z Consumer Portrait Report helps decision-makers understand the demand for self-directed travel and more planned, technology-enabled pet care. The findings provide a practical foundation for audience planning, category strategy and market-specific marketing decisions.
What's inside
How younger travelers organize their trips
The role of online booking and independent planning
How travel behavior differs across age groups
Where Thai Gen Z looks for travel inspiration
How accommodation, budget, and destination preferences compare
What influences the type of trip they choose
The activities younger travelers prioritize while away
Where Gen Z travel preferences differ from older travelers
The emotional role pets play in everyday life
How younger owners describe their relationship with their pets
What responsibility and companionship mean to Gen Z pet owners
How younger owners approach pet spending and future care
The role of professional services, insurance, and financial planning
Interest in pet technology, nutrition, and new ways of caring for pets
Common myths about Thai Gen Z, and what the data actually shows
Where younger consumers differ across travel and pet care
Practical opportunities for brands looking to connect with Thai Gen Z
Thai Gen Z Consumer Portrait Report
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