Accommodation Preferences Among British Travelers 2025

British travelers show a strong preference for mid-range comfort when booking leisure accommodations, with 40% opting for deluxe 3- or 4-star hotels. This suggests a cultural leaning toward reliable quality without the excess of luxury. Meanwhile, budget options appeal to 26% of UK respondents, lower than Europe’s 33%, signaling a slightly more experience-driven mindset over cost-saving. The relatively low preference for vacation rentals may reflect trust gaps or convenience concerns, especially in light of recent housing regulation debates and mixed Airbnb experiences reported in major UK cities like London.