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TGM Global Pet Care Survey 2024, TGM Research
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What is your attitude towards pets?
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Key Takeaways
In Vietnam, there is a notable preference for specific types of pets, especially among younger age groups. This trend is most evident in the 18-24 age group, where 65.18% of individuals prefer particular breeds or species. This highlights the importance of offering breed-specific or type-specific pet products and services to cater to these preferences.
Additionally, businesses could benefit from targeting different age demographics with tailored messaging. For younger audiences, emphasizing diversity and the unique characteristics of various pet breeds may resonate, while for older individuals, focusing on the practical benefits and convenience of pet care could be more appealing. This approach would allow businesses to connect more effectively with the distinct attitudes and needs of each age group."
For a deeper dive into the topic, explore general pet ownership attitudes in Vietnam, most popular pet services in Vietnam, pet food selection factors.
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