Discovery Sources for New Destinations by Age Group in the UAE 2023

Instagram stands out as the most popular platform among younger travelers, particularly those aged 18-24, with 44% using it for destination inspiration. This trend continues with 29% of the 25-34 age group relying on Instagram. In contrast, older demographics show a marked preference for platforms like Facebook and Trip Advisor, with 33% of the 35-44 age group citing Trip Advisor as their go-to source for travel information. Gender differences also emerge in the data, particularly with Instagram, where 38% of female respondents reported using it compared to 20% of males. In contrast, YouTube is more evenly used across genders, with 47% of younger males and 34% of females utilizing the platform for travel insights. For more information on overseas travel trends, visit main considerations for UAE citizens when planning overseas trips, UAE citizens' top travel needs and requirements, and typical travel companions for UAE's travelers.