Top Factors Driving Food Delivery App Adoption in Indonesia 2024

Top Factors Driving Food Delivery App Adoption in Indonesia 2024

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TGM StatBox. (2025). Top Factors Driving Food Delivery App Adoption in Indonesia 2024. TGM StatBox.
Chart Details
Country: Indonesia
Type of survey: CAWI
Number of respondents: 357
Age group: 18-55+
Published date: 2025
Survey Question:

"What are your primary reasons for using food delivery applications?"

Key Takeaways

In Indonesia, the top drivers for food delivery app usage tend to be both economic and practical. Leading the list is the desire to take advantage of promotions and discounts, mentioned by 42.5% of respondents. This is followed by time-saving benefits such as avoiding cooking and cleaning and convenience during busy schedules. Health and situational factors also play a role—22.7% of users prefer delivery as a safer alternative to dining out, while 22.5% turn to it when they’re sick or unable to go out. Compared to neighboring Thailand, where saving time and flexibility are the strongest drivers, Indonesians are more heavily motivated by economic value.

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Food Delivery Insights Report in Indonesia

Food Delivery Insights Report in Indonesia

Food Delivery Insights Report in Indonesia

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