Food Delivery in Africa

High Engagement in Food Delivery Across Africa

Food delivery in Africa is seeing relatively high engagement, with around 50.6% of users ordering at least once a week. The primary driver behind this frequent use is the time-saving benefits these apps offer, especially when it comes to cooking and cleaning. For many people, food delivery has become a go-to solution to avoid cooking altogether. However, the trend isn’t solely about convenience; 22.84% of users turn to food delivery when they’re feeling sick or unable to leave their homes, highlighting the versatility of these services.

Local and International Brands Shape the Competitive Landscape

While international brands like Uber Eats are certainly a big part of the conversation, the overall engagement in food delivery is influenced by a mix of local preferences and the trust that users place in certain services. Uber Eats may lead in recognition, but other players like Glovo and Jumia Food are steadily gaining ground. As more people turn to food delivery for convenience and variety, these local services are positioning themselves to become key competitors, potentially reshaping the landscape as they continue to grow. This shift shows the growing opportunity for regional brands to tap into the expanding demand for food delivery.