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"What are the top three reasons you chose your mostused food delivery app?"
Key Takeaways
What drives app choices among Thai users? At the top of the list is brand trust, cited by 40.6% of users as their main reason for sticking with a particular app. Speed also plays a critical role—19.3% value fast order acceptance and processing—while competitive pricing rounds out the top three at 10.8%. Factors like restaurant quality, delivery time, and customer service also matter, though to a lesser extent. Together, these priorities explain why apps like GrabFood and LINE MAN succeed: they combine familiarity with speed and value, making them well-suited to the needs of Thai consumers.
Food Delivery Insights Report in Thailand
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