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TGM Global Travel Survey 2023, TGM Research
"Which types of trips \ travel styles are most suitable for you?"
Key Takeaways
Canadian travel preferences reflect a diverse range of interests, with relaxation and discovery trips emerging as the clear frontrunner. An overwhelming 82% of Canadian travelers prioritize these experiences, underscoring a strong desire for leisurely exploration and cultural immersion.
The wellness tourism sector is gaining traction among Canadians, with 25% of travelers expressing interest in health and well-being trips. The appeal of wellness travel spans various demographics, from young professionals seeking stress relief to older adults focusing on active aging.
Festive trips, encompassing clubbing and festival-related travel, attract 23% of Canadian travelers. This notable percentage indicates a significant market for vibrant, social experiences that offer opportunities for celebration and cultural engagement.
For further reading, explore Canada citizens' Most Popular International Destinations, Top Resources Canadians Use to Discover New Destinations, and their Main Considerations When Planning Overseas Trips.
Canada Travel Report 2023
Learn more about Travel and Leisure in Canada with TGM StatBox. Explore our detailed Travel report, complete with graphs and tables, for in-depth travelers' insights.
Go to report
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