Chart
Furniture purchasing decisions involve a combination of tactile evaluation, logistical considerations, and price sensitivity that makes channel selection particularly consequential. Among heavy shoppers, how consumers divide their research and transaction activity across physical and digital touchpoints can vary considerably depending on generational familiarity with each channel.
AI-powered chart insight: This summary is automatically generated to help you understand the chart at a glance. It is intended as an overview; view the full chart and underlying data for complete context.
Charts library
Topics library
Consumer insights, data stories and product updates as we publish them. No other mail, and one click to leave.
Roughly two emails a month.
Our team can run the study behind the story — in 60+ countries, on your question, with the data belonging to you.
Log in or create a free account to view 3 premium charts free.
Type at least two characters to search.
