Gen Z Views on Pets' Importance in Life Among 18–24s in Thailand 2026

Gen Z Attitudes Toward Pets' Role in Life Among 18–24s in Thailand

For younger consumer segments, the relationship between personal identity and pet ownership carries meaningful implications for lifestyle choices, spending priorities, and emotional wellbeing. Among Gen Z consumers aged 18–24 in Thailand, attitudes toward pets as a personal or societal fixture can shape purchasing behaviour across categories well beyond traditional pet care.