Gen Z Views on Pets and Personal Values Among 18–24s in Thailand 2026

Gen Z Alignment of Pet Ownership With Personal Values Among 18–24s in Thailand

For younger consumers, pet ownership is increasingly understood not merely as a lifestyle choice but as an expression of broader personal values encompassing environmental responsibility, well-being, and identity. How Gen Z consumers aged 18–24 reconcile pet ownership with these values has direct implications for how brands and organisations position products and services within this segment.