Chart
In Vietnam, household goods such as garbage bags and cleaning supplies occupy a distinct position in consumer purchasing behaviour. Electronic shoppers navigate both physical and digital retail environments when sourcing everyday essentials, making their channel preferences a meaningful indicator of how product categories intersect with broader shopping habits.
AI-powered chart insight: This summary is automatically generated to help you understand the chart at a glance. It is intended as an overview; view the full chart and underlying data for complete context.
Charts library
Topics library
Consumer insights, data stories and product updates as we publish them. No other mail, and one click to leave.
Roughly two emails a month.
Our team can run the study behind the story — in 60+ countries, on your question, with the data belonging to you.
Log in or create a free account to view 3 premium charts free.
Type at least two characters to search.
