Chart
Smartphones dominate online shopping device usage in France in 2026, with a clear majority of both women and men reaching for their phones first. Women show a notably stronger preference, with citing the smartphone as their primary shopping device, compared to of men — a nine-percentage-point gap that underscores the channel's particular resonance among female shoppers.
AI-powered chart insight: This summary is automatically generated to help you understand the chart at a glance. It is intended as an overview; view the full chart and underlying data for complete context.
Charts library
Topics library
Consumer insights, data stories and product updates as we publish them. No other mail, and one click to leave.
Roughly two emails a month.
Our team can run the study behind the story — in 60+ countries, on your question, with the data belonging to you.
Log in or create a free account to view 3 premium charts free.
Type at least two characters to search.
