Insect-Based Protein Adoption Patterns Across Pet Ownership Segments
Insect-based protein represents a category of alternative pet nutrition that occupies a distinct position relative to conventional animal-derived ingredients. Its relevance to pet owners stems from a combination of nutritional considerations, ingredient transparency, and growing scrutiny of traditional protein sources. Understanding how pet owners at different stages of pet ownership engage with such alternatives is central to assessing the maturity of this category.
