Key Travel Planning Methods Among Japanese Travelers 2025

Japanese travelers show a strong preference for independent travel planning, with 55% choosing to arrange trips entirely by themselves. This trend reflects Japan’s digitally savvy population and a cultural emphasis on precision and self-reliance, especially when it comes to travel logistics.

23% still prefer using travel agencies or tour operators, often favored for their efficiency in handling group tours or complex itineraries.

The rise of flexible booking platforms, AI-powered travel tools, and a post-pandemic desire for more personalized experiences are likely contributing to this shift toward autonomy in travel planning.