Leading Channels for Buying Pet Food in Germany 2023

In Germany, supermarkets are the primary choice for purchasing pet food, with 50% of respondents favoring this option. This trend indicates convenience and accessibility as key factors for pet owners in Germany, aligning with broader shopping habits. Online platforms are increasingly popular, capturing 39% of the market share in Germany. This rise in online shopping reflects a shift towards e-commerce, driven by convenience and a wider product selection available online. pet specialty chains also play a significant role, with 28% of respondents purchasing from these stores. These chains offer specialized products and expertise, catering to pet owners seeking specific brands and health-focused options. Independent pet stores and small chains account for 23% of the market. These stores benefit from personalized customer service and niche offerings, attracting loyal customers despite the competition from larger retailers.

For a broader perspective, check out other statistics on attitudes towards pets in Germany, motivations for choosing pet food, most popular pet food brands in Germany.