Leading Channels for Buying Pet Food in Germany 2023

In Germany, supermarkets are the primary choice for purchasing pet food, with 50% of respondents favoring this option. This trend indicates convenience and accessibility as key factors for pet owners in Germany, aligning with broader shopping habits. Online platforms are increasingly popular, capturing 39% of the market share in Germany. This rise in online shopping reflects a shift towards e-commerce, driven by convenience and a wider product selection available online. pet specialty chains also play a significant role, with 28% of respondents purchasing from these stores. These chains offer specialized products and expertise, catering to pet owners seeking specific brands and health-focused options. Independent pet stores and small chains account for 23% of the market. These stores benefit from personalized customer service and niche offerings, attracting loyal customers despite the competition from larger retailers. For more insights into Germany's pet market, explore the rate of popular pets in Germany, attitudes toward pets by age and gender in Germany, and top pet services used by owners in Germany.