Main Sources of Travel Ideas for Chinese Tourists 2025

Main Sources of Travel Ideas for Chinese Tourists 2025

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TGM StatBox. (2025). Main Sources of Travel Ideas for Chinese Tourists 2025. TGM StatBox.
Chart Details
Country: China
Type of survey: CAWI
Number of respondents: 7000
Age group: 18-55+
Published date: 2025
Survey Question: "Which source of information you are using most often when it comes to learning about new destinations?"
Key Takeaways
In 2025, Chinese tourists primarily turn to travel platforms like Kiwi, Kayak, and Traveloka (27%) for destination ideas. TikTok follows closely at 23%, showing the strong influence of short-form video content in shaping travel decisions. Traditional sources like company websites, blogs, and Facebook still hold value, while YouTube and Instagram trail behind. Travel brands can focus on strong visibility across booking platforms and create engaging short-form video content on TikTok to capture both practical planners and mobile-first, inspiration-driven travelers.

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Chinese Traveler Insights Report 2025

China Travel Report 2025

Chinese Traveler Insights Report 2025

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