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Key Takeaways
Online shopping frequency in France in 2026 skews heavily toward middle-aged adults, with the 35–44 and 25–34 age groups leading high-frequency purchasing. Combined weekly shopping rates (once a week or more) reach among 35–44 year-olds and among 25–34 year-olds, compared to just among those aged 65 and over — a striking generational divide.
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