Chart

Top Online Shopping Categories by Gender in France 2026

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Insights

Key Takeaways

Clothing & accessories dominates online shopping across both genders in France, yet the gap is striking: of female shoppers purchased apparel online compared to of males, making it the single largest category overall. Beauty & skincare reveals an even sharper divide — of women shopped for it online versus just of men — reinforcing its position as a category driven predominantly by female demand.

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