Smartphones dominate online shopping device usage in Italy, as revealed in the Most Common Devices Used for Online Shopping in Italy 2026 data. A clear majority of both women (68%) and men (60%) rely on smartphones as their primary shopping device, with women leading by an 8-percentage-point margin. This gap underscores a notably stronger mobile-first orientation among female shoppers.
Computers represent the second most preferred device, though usage diverges meaningfully by gender. Men favour desktops or laptops at a substantially higher rate (34%) compared to women (26%), suggesting men remain more anchored to traditional screen-based shopping experiences. Tablets account for an equal but modest 5% share across both groups, playing a minor role overall.
Smart TVs and streaming devices remain largely negligible, reaching just 2% among men and effectively zero among women. The data collectively point to an Italian e-commerce landscape that is overwhelmingly mobile-driven, with desktop shopping retaining stronger relevance among male consumers.
