Chart
Online shopping frequency in Italy in 2026 skews heavily toward younger adults, with 25–34 and 35–44 year-olds leading high-frequency purchasing. Among 25–34 year-olds, shop online at least once a week — combining who do so three or more times and who shop one to two times weekly — making them the most active age group. The 35–44 cohort follows closely, with shopping at least weekly.
AI-powered chart insight: This summary is automatically generated to help you understand the chart at a glance. It is intended as an overview; view the full chart and underlying data for complete context.
Charts library
Topics library
Consumer insights, data stories and product updates as we publish them. No other mail, and one click to leave.
Roughly two emails a month.
Our team can run the study behind the story — in 60+ countries, on your question, with the data belonging to you.
Log in or create a free account to view 3 premium charts free.
Type at least two characters to search.
