Chart
Across top online shopping categories by age group in Italy, clothing and accessories dominates every demographic, peaking at among 18–24 year-olds and remaining the clear leader even among those aged 65+, where it still reaches . Health products emerge as the standout category for older shoppers, ranking first among the 65+ group at — a sharp contrast to younger adults aged 18–24, for whom it trails well behind fashion at just .
AI-powered chart insight: This summary is automatically generated to help you understand the chart at a glance. It is intended as an overview; view the full chart and underlying data for complete context.
Charts library
Topics library
Consumer insights, data stories and product updates as we publish them. No other mail, and one click to leave.
Roughly two emails a month.
Our team can run the study behind the story — in 60+ countries, on your question, with the data belonging to you.
Log in or create a free account to view 3 premium charts free.
Type at least two characters to search.
