Smartphones dominate as the most common device used for online shopping in the USA, with 67% of female shoppers and 62% of male shoppers relying on them most often. Mobile commerce has become the clear default channel for the majority of American online shoppers regardless of gender.
Computers remain the second-ranked device, though a notable gender gap exists: 32% of men prefer desktops or laptops compared to just 25% of women, a seven-percentage-point difference that suggests men are more likely to retain traditional browsing habits for purchases. Tablets account for a small but slightly higher share among women (7%) than men (5%).
Smart TVs and streaming devices represent a negligible share of online shopping activity for both groups, reaching just 2% among men and 1% among women. As smartphone screens and mobile payment systems continue to improve, the already dominant position of mobile devices in U.S. e-commerce is likely to remain firmly established.
