Smartphones dominate as the most common device used for online shopping in the USA, with 71% of both heavy online users and non-users relying on them most often — a striking consistency across engagement levels. Light online users show the greatest divergence, with smartphone preference dropping to 55%, suggesting less habitual mobile commerce behavior among occasional shoppers.
Computers claim a meaningful secondary role, particularly among light online users (37%) and medium online users (30%), compared to just 23% among heavy users. This pattern indicates that less frequent shoppers may favor the larger screen and browsing experience of a desktop or laptop when they do make purchases, while heavy users have fully embraced the convenience of mobile.
Tablets and smart TVs remain marginal across all groups, with tablets peaking at 8% among non-users and smart TVs reaching no higher than 3% among light users. Neither device represents a significant channel for online shopping in the current landscape, regardless of user engagement level.
