Most Used Booking Channels by APAC Travelers 2025

With 75% of APAC travelers booking online, the region closely mirrors global digital adoption (73%), underscoring the dominance of mobile-first behavior in countries like Indonesia, India, and Vietnam, where smartphone penetration and e-wallet usage are rapidly rising. However, the 25% still turning to travel agencies hints at cultural nuances, such as preference for in-person consultations in Japan or trust in curated packages in markets like Thailand. The blend of digital enthusiasm and traditional preferences reveals how platforms must adapt to both tech-driven and relationship-based travel planning across Asia.

For a deeper dive into the topic, explore preferred lodging choices for APAC leisure travelers, APAC travelers’ favored travel styles, Preferred travel arrangement methods in APAC.